Privacy Policy

Heroes Ark Privacy Policy

Effective Date: 30.05.2025

HEROES ARK (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://heroesark.com/ purchase products, or otherwise interact with us.

1. Data Controller

• HEROES ARK LTD
• Address: 124 City Road, London, United Kingdom, EC1V 2NX
• Email: support@heroesark.com
• We are the data controller responsible for your personal data.

2. Information We Collect

Personal Information You Provide:

• Name
• Billing and shipping address
• Email address
• Phone number
• Account login details
• Payment information (processed securely by third-party providers, not stored by us)

Automatically Collected Information:

• IP address
• Browser type and version
• Cookies and usage data

3. How We Use Your Information

We process your personal data based on the following legal grounds:

• Contractual necessity: To process and fulfill your orders, communicate with you about your purchases, and manage your account.
• Consent: For marketing communications and newsletters, where you have opted in. You can withdraw consent anytime.
• Legitimate interests: To improve our website, prevent fraud, and conduct analytics.

Specifically, we use your data to:

• Process orders and payments
• Ship products
• Communicate order status and customer support
• Send marketing emails (if consented)
• Analyse and improve our website

4. Sharing Your Information

We share your information only with trusted third parties who help us operate our business, including:

• Payment processors (e.g., Stripe, PayPal)
• Shipping providers (e.g., Royal Mail, UPS)
• Email marketing platforms (only if you subscribe)
• Legal authorities if required by law

We do not sell or rent your personal data to third parties.

5. International Data Transfers

Your data may be transferred to and processed in countries outside the UK and European Economic Area (EEA), such as the United States, by our service providers. We ensure appropriate safeguards are in place, including standard contractual clauses approved by the UK government, to protect your data.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described, including legal, accounting, or reporting requirements. Specifically:

• Inactive accounts: retained for 6 months after last activity.
• Pending, failed, or cancelled orders: retained for 1 day or 24 hours.
• Refunded orders: retained for 12 months.
• Completed orders: retained for 12 years unless you request deletion.

7. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct or update inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”)
• Restrict or object to processing
• Request portability of your data
• Withdraw consent at any time (for marketing or optional uses)
• Object to automated decision-making (if applicable)

To exercise any of these rights, please contact us at support@heroesark.com.